When considering newsletter ideas, choose your stories intentionally. Employees are a great source of company newsletter ideas! Consider seasonal templates for holidays or a special anniversary template that reflects the changes and growth of the company over its history. Take the time to gather employee feedback as you explore different formats for your company goals and needs. Whether you use a pre-made template or design a custom one, put together a handful of newsletter examples you can test to find the version that performs best, varying things like the size of the images and the length of the teaser text. Find the best look for an engaging internal newsletter Design it to cultivate a company culture of teamwork and shared experience. That said, your newsletter shouldn’t feel like a marketing email. Make use of existing company branding with familiar images, colors, and styles to evoke a sense of belonging and reinforce your company values. It should appeal to people on a personal level and communicate your company culture through both design and writing style. If you want to build employee engagement with your newsletter, it can’t be overly formal. This makes your newsletter easy to navigate so employees can jump to the company information they want.įor a better employee experience, consider an intranet newsletter with built-in analytics and heatmaps to measure engagement, so you can see how well your content is working. Focus on titles and short teasers that click through to longer content with more details. On smaller screens, there isn’t much space to get your point across.Įmail newsletters need to be short, simple, and clear. On top of that, mobile email statistics state that an estimated 85% of people use their phones to access emails. Employees have very little time to engage with internal company newsletters. People are busy, especially in today’s workplace. Keep your employee newsletter short and simple Check out internal company newsletter examples online to get ideas for your own. The best communication platforms for business come with built-in newsletter templates so you can hit the ground running, with the ability to add your own custom designs at any time. These elements set the tone, provide cohesive branding, and help readers visually digest information.įortunately, you don’t need an art degree to bring your design together. The “bones” of your newsletter template are shapes, color palettes, lines, and structures that define blocks of content. Use images to draw the eye and support each story, from charts that convey information to photographs that humanize your content. Set headlines apart using size, font, and color for easy scanning. By using the power of design intentionally, you’ll amp up your newsletter content from that very first glance above the fold. Just as people judge books by their cover design, your employees will judge your newsletter by its design - and that’s a good thing. Your newsletter design is a communication tool that projects an instant message about your content. Internal newsletters: combine, thought, design, and technology 1. For your next issue, try these 13 tips for an internal company newsletter that will grab their attention and get them reading. With all that clutter, your company’s newsletter has a lot of competition, but not to worry.
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