![]() ![]() Content marketing is a long game you need to identify your business’s long term vision and align it with your content marketing efforts. To filter out business successes built off a fad, Sharks would usually ask the entrepreneur what’s their vision for the company. Ask yourself: What is one thing you can provide in your content marketing that your competition is not doing yet? 3. Find a knowledge gap and develop a content marketing strategy to fill that gap. Similarly, for content marketing, you’ll need to do it differently from what’s out there. For them to invest in the business, it would need to be unique. Shark Tank is approaching its 9th season, and the sharks have seen and invested in all kinds of startups both on and off the show. Instead, think along the lines of how your consumers are going to benefit from your content marketing efforts. Content marketing if done right leads to sales, but it cannot be just about driving sales as people get turned off by sales talk. ![]() When you embark on content marketing, always start with the “why”. Why Did You Start This Business?īefore investing in the business, the Sharks would always want to know an entrepreneur’s underlying reason for starting the business, the “why”. The below are eight excellent questions that can help validate your content marketing approach. To be successful content marketers, we need to regularly question ourselves to sharpen our thinking and re-evaluate our efforts. Besides being an entertaining show, my most important takeaway from the show would be the questions asked by the “Shark” Investors. Shark Tank is a show that features aspiring entrepreneurs pitching to a panel of “Shark” Investors, made up of some of the most renowned business figures in the United States. I recently got hooked to ABC’s Shark Tank, and I highly recommend the show to all Content Marketers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |